Digital Marketing Training in Chandigarh

Digital Marketing is term for advertising product or services digitally  on internet. if you are service oriented industry or product oriented industry then you have to advertise on internet If you want to reach is a simple way of communicating with those people who can not reach to your product or service physically. you can reach to them through internet.Digital Marketing is not about having website or Facebook page. we need make strategies and plans to advertise product globally by sitting on internet.

Scope of Digital Marketing

  • Basic and Advance Web Designing 
  • 100% Practical Training
  • One to one Session
  • 4 Certifications
  • 5 Interviews will be held
  • Assured Job
  • 2 Days Free Trails
  • Live Projects
  • Assignment Based Training
  • Learn from Developers
  • LED Screen Based Classes
  • Earn from internet
  • Free Spoken and PD Classes
  • 2 years Validity on Each Course

Digital Marketing Course includes:

  • All Students Who Have Completed Their 10+2 From Any Stream Or Higher
  • Graduation In Arts Or Any Other Stream, Basic Computer Knowledge Will Be Add On.
  • Polytechnic In Any Stream Or Higher
  • House Wives
  • Small Business Owner
  • Business Startups
  • Marketing Executive
  • Product Manager

Digital Marketing Syllabus:

Basic Of SEO

  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference Between Portal and Search Engine
  • What is Seo
  • Type of Seo Techniques
  • Black Hat Seo
  • White Hat Seo
  • How Search Engine Works



SEO Research and Analysis

  • Market Research
  • Keyword Research and analysis
  • Keyword Opportunity
  • Competitor Website
  • Analysis
  • SWOT Analysis of Website
  • How to Choose Best Keyword
  • Tools Available for keyword Research


Website Design SEO Guidelines

  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design and Layout
  • XML Sitemap
  • URL Sitemap

On Page Optimization

  • The Page Title
  • Meta Keyword and Description
  • Heading
  • Bold Text
  • Domain Name and Suggestion
  • Canonical Tags
  • Meta Tags
  • Images and Alt Text
  • Internal Link building and Sitemap
  • Invisible Text
  • Hosting and Server Testing
  • Robots Meta Tags
  • Doorway Pages
  • 301 Redirects
  • 404 Errors
  • Duplicate Content



Off Page Optimization

  • Page Rank
  • Link Popularity
  • Link Building in details
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to forums
  • Submission to search Engine
  • RSS feed Submission
  • Press Release Submission
  • Competitor Link analysis


  • Google Analytics
  • Installing Google Analytics
  • How to Study Google analytics
  • Interpreting Bars and Figures
  • How Google Analytics Help SEO
  • Advance Reporting
  • Webmaster Central Bing & Yahoo
  • Open Site Explorer

SEO Tools

  • Keyword Density Analyzer Tool
  • Google tool
  • yahoo/Bing Tool
  • Rich Snippet Text Tool
  • Link Popularity Tools
  • search Engine Tools
  • Site Tools
  • Comparison Tool

SEO Reporting Tools

  • Google Analysis
  • Tracking and reporting
  • Repots Submission
  • Securing Ranks

SMM(Social Media Marketing)

  • Understanding social media 
  • Importance of SMO
  • Content quality
  • Content optimization 
  • Overview of branding
  • Social Media  profile Creation
  • Profile Management
  • Creation of Fan page, group
  • Create Campaign
  • Analysis and Optimize Campaign
  •  Advertisement Analysis
  • Landing pages creation & optimization
  • Posts, notes, articles, images 
  • Tangent audience
  •  Event creation
  • Reputation management

PPC(Pay Per Click)

  • What is PPC (Pay Per Click)
  • Understand benefits &scope of PPC
  • Direct campaigns v/s branding campaigns
  • Keyword planner and keyword research
  • Understanding broad, exact and phrase keyword
  • d group structure and budget setting
  • Bidding, language, and targeted location on settings
  • Ad delivery and Ad rotation
  • Types of targeting
  • Advertiment reporting and analysis



Search Engine Marketing(SEM)

  • Understanding search engine marketing

  • Campaigning and adverting on Google AdWords
  • Organic and paid results
  • Google adwords account billing setting
  • Improving performance of search engine result pages (SERPs)
  • Insight of SEO and PPC
  • Building digital content and content planning
  • Learn link building to establish website credibility etc.
  • Strategic planning with AdWords tools
  • Conversion tracking and campaign optimization

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